Future Discounts on Luxury Goods in Doubt
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What fashionista doesn't love a good bargain on designer goods? If you are like us, you will spend quality time going through sale racks to find the one or two good pieces of Valentino or Gucci that is affordable and not so trendy that you would be embarrassed to wear it past this season.
Well, prepare for that to (possibly) go away. The US Supreme Court last week ruled 5-4 that now allows minimum pricing agreements between retailers and brands.
In other words, Prada, Marc Jacobs, Louis Vuitton, etc can now tell stores the bare minimum price that they are allowed to sell their items for. So if a Prada rep says that their handbags must sell for a minimum of $300, that means that no discounts beyond that price is allowed.
Though high-end retailers like Bergdorf Goodman or Neiman Marcus may not feel the pinch from this, stores whose whole concept is based on deep discounts like Burlington Coat Factory will.
The reasoning behind the ruling is that deep discounts devalue the brand name and make it harder for them to profit and thrive (which we think is bologna). But what WE think it means is that they are pricing out a lot of customers and may find a backlash if indeed any of the big brands decide to enforce this new law, which was 94 years in the making.
Retailers are fighting back in a small circuit court in Texas, so there is hope. But until then, we suggest you run to your off-price retailers and take advantage of what you can find before the gravy train ends.
















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