Purple seems to be a big deal right now. Many a starlet has been spotted toting purple bags lately, and there is no end in sight to this trend.

Jessica Alba, Lindsay Lohan and Katherine Heigl all love the purple stuff. They also love the expensive designer prices that come with it.

Big names like Dior and Derek Lam have gone purple and fuchsia, to the tune of $990 and $1650, respectively.

Baghaus has gone purple as well, to the tune of a lot less money.

Isabella Faux Snakeskin Tote - $52.00

One of our newest bags is the Isabella Faux Snakeskin Tote. It has an urban chic vibe and you don't find this shade of purple just anywhere! And the cost is just $52 on sale (for a limited time) which will save you a ton of money over the Dior and Lam prices.

Primo Limited Medium Loft Tote - $58.00

The Primo Limited Medium Loft Carry comes in a ton of colors, one of which is purple. Nicky Hilton and Cameron Diaz have been spotted in different colors of the designer version of these that cost over two grand! Ours will only set you back $58 on sale now.

This should make nightmares about gross purple Kool Aid or Barney the singing elephant go away!