We are not completely on the celebrity endorsement bandwagon. Recent fashion endorsement contracts by the likes of little tartlets like Paris Hilton and the newly-arrested Lindsay Lohan make us ill, and we question the wisdom of hiring a celebrity to endorse your brand just because they are a celebrity, and not because they have any substance, fashion sense, or in the case of Paris, talent (the jury is still out on LaLohan's talent level).

The marriage of Louis Vuitton and Scarlett Johansson, on the other hand, is pure celebrity endorsement nirvana. We love Ms. Johansson and think she is a great fit with LV. We love the last two campaigns she has done for them, but we really love the latest.

We love the styling on this, very Barbarella if you ask us. The shoes are beautiful, although they hurt our feet just looking at them.

This one is our favorite, though. Not only is it a beautiful picture, but the pose really show's off Scarlett's natural curves. We have always admired her for not trying to be waif thin, and never caving to pressure to lose weight. She is slim, healthy and glowing – you can't say that most actresses these days. The fact that LV decided to go with someone real is fantastic. Oh, and so is that bag. We are drooling in anticipation, though something tells us that our enthusiasm may be dampened just a bit once the price is announced.